Link building is challenging for e-commerce websites. Simply put, there aren’t all that many plainly visible chances to obtain links to product and category pages.
But fortunately, some do exist. Additionally, there are several ways to create links to various other kinds of pages.
Learn how to create links to the homepage, e-commerce product pages, and other website content in this post.
1. Use the product feedback technique
E-commerce businesses rely on two key components to be successful: a great product and a solid marketing strategy. One e-commerce link-building tactic that can help you get more traffic and sales is the product feedback technique.
Here’s how it works: reach out to customers who have purchased your product and ask them to leave an honest review or rating on your site. In exchange, offer them a discount on their next purchase or a freebie. This is a great way to get valuable feedback about your product while also encouraging customers to come back to your site.
To make the most of this technique, be sure to respond to all reviews, good or bad. This shows that you value customer feedback and are willing to make changes based on what they say. You can also use negative reviews as an opportunity to improve your product or customer service.
2. Pitch guest post updates
Pitching a guest post can be a great way to get quality links to your ecommerce site. However, it’s important to keep your pitches up-to-date so that they are relevant to the current linking landscape. Here are a few tips to keep your pitches fresh:
- Keep up with the latest link-building trends. Make sure your pitches are in line with the latest thinking in the industry. This will show that you’re keeping up with the latest trends and that you’re knowledgeable about link building.
- Be specific about what you’re offering. Don’t just send a generic pitch – be specific about what type of content you’re offering and why it would be valuable for the site you’re pitching to publish.
- Offer something unique.
3. Pursue unlinked mentions
To increase your e-commerce site’s link-building and SEO, you should pursue unlinked mentions. This means finding places where your site is mentioned online without a link back to your site. This can be done by doing a Google search of your company name, product name, and other relevant keywords. Once you find these unlinked mentions, reach out to the site owner and ask them to add a link back to your site. This is a great way to get high-quality links from authority sites that will help improve your e-commerce site’s ranking in search engines.
4. Get listed on the “where to buy” pages
When it comes to e-commerce link building, one of the best things you can do is get your store listed on where-to-buy pages. These are pages that list businesses that sell a certain type of product or service, and they can be a great way to get exposure for your store.
There are a few things to keep in mind when you’re trying to get listed on where-to-buy pages. First, make sure that your store is set up for SEO and that you have high-quality content. If you don’t, likely, the page won’t rank well in search engines and people won’t be able to find it.
Second, reach out to the page owner or administrator and let them know about your store. They may be willing to list you if they think you offer something valuable to their visitors.
5. Publish curated statistics pages
If you’re an ecommerce business, one great link-building tactic is to publish curated statistics pages.
This involves finding and compiling data from a variety of sources that would be interesting and relevant to your audience. For example, you could create a page that lists the top 10 best-selling products in your industry.
Not only is this a great way to get high-quality links from other websites, but it’s also a great way to generate traffic and build relationships with other businesses in your industry.
Final thoughts
Linking to e-commerce websites is challenging. Typically, it is simpler to generate connections to your homepage or content than to the actual product pages, and then use internal links to transfer link equity to the sites that matter.