It is always helpful to keep updated regarding new marketing trends for your business. This new year is a new opportunity for your business to grow and achieve its goals. Start by reevaluating your current strategies, decide which ones work and which ones you should replace, establish your new goals and start researching new trends to find out which one is going to work for your company. New trends don’t necessarily mean that they will be successful. That is why our article is so useful because we have already done our research for you and found out which are the best trends for your business. Here are our options
1. Short, DIY Videos
People love websites with videos. They usually look for them when looking for more information about a business or product because it is an interactive and fast way to learn if your business is what they need. Short-form videos are the best because they grab your customer’s attention without the risk of losing it before you get to the best part. Today you have a wide range of options available for those short videos, such as Instagram, Facebook, Tik Tok, etc. You don’t need high-class products or a lot of production involved in those videos, so it is a great option if you are on a budget. Just make sure the video entertains and educates.
2. Tell a Real Story
Telling a story is one of the best ways to keep your audience inspired and captivated enough to get your product. Use a real story to share your company’s message and humanize your business. Keep in mind that in order to work, this story should be relatable, use a conflict (particularly one that also affects your customers) and make sure that your product or service is the only one that solves the problem. The key point of this strategy is to use a unique, real story that reflects your business values.
3. Make Your Content More Accessible
Is your content accessible to a diverse audience? Check your current website and find out if you are thinking about everyone’s needs when performing your business marketing. Fortunately, making your website more accessible is an easy option, and you don’t require a huge budget for it. Start by using headings, using short paragraphs, and descriptive anchor texts. Offer audio to text option for those who can’t listen to your videos, one of our favorite platforms and easy to use is audext.com. You could also use it to repurpose your content.
4. Focus on Your Audience
Your business marketing strategy should solely focus on your audience’s needs and wants. In order to achieve that, you need to perform an extensive study on your audience, so you know what type of content engages them. This strategy helps to reduce costs because instead of trying different tips that don’t work, you will be focusing on the thing that matters the most: keeping your current customers happy.
5. Privacy, Transparency, and Trust-building
No customer is going to purchase from a company that doesn’t offer the values mentioned above. They need to know their information is protected and make sure you are not compromised. Offer identity theft protection for customers. This will ensure they have peace of mind when browsing through your website. Be open and honest about your website data and business operation. That will show your customers that you are a business that can trust and increase customer retention.
6. Conversational Marketing and Quality Interactions
Conversational marketing is a way to make your customers feel like they are interacting with you in person. This allows you to get to know your audience better so you can create a positive and personalized experience for them. Remember that your customer’s experience can influence your conversion rates as much as the quality of your product or service. One of the most popular ways to use conversational marketing is through chatbots. They are available 24/7 for your customers and interact with them in a unique way.
Not all trends are useful, and the ones mentioned above are the only ones that you should consider using this year if what you are looking for is to increase your conversion rate and achieve your business goals for the year.
Learn more from Marketing and read Avoid These 5 Common Small Business Marketing Mistakes.