It’s a fact that if you’re running a business in 2021, you need to have a website and an online presence, but not all websites are created equal.
What Is SEO?
SEO stands for Search Engine Optimization and is the process of bringing your website up the search engine rankings so that people will find your business online. Effectively, SEO means coming up with ways to give your website the best chance of being found on Google, which is the world’s largest search engine.
At present, SEO remains largely an art form, although there are now several tools that can assist with it.
If you’re looking to get your business in front of more customers and with a competitive edge for search, you’ll need to know how SEO impacts your site. The following are some things that will affect SEO in 2021.
Backlinks Are Still Crucial
Getting high-quality backlinks to your website is still an excellent way to build credibility and increase your visibility on the internet. These backlinks are crucial to determining your place in search rankings, so it’s best to spend your time and resources creating them.
Small businesses should be investing in SEO link building services to help them play on the global stage.
Utilizing the right keywords within your backlink text will aid search engine algorithms in identifying how relevant you are to their users.
Your Page Title
Your page title is a very important part of SEO as it acts as a description for the content of your website, so ensure that you spend time perfecting the styling and length of this title for maximum performance results.
The Death ofthe Long Post
Attention spans are getting shorter because of constant notifications on devices. This has led to what is being called “the death of the long post”.
Blog posts of 2000+ words that used to be incredibly popular are now falling by the wayside. It should be noted, however, that many SEO-friendly blogs are still hovering around the 1200-word mark.
Multimedia Is Now Expected
In 2021, consumers are using more variety in their device choices, and this has led to the rise of multimedia content. This is because all devices support digital media, and most of them can run videos, images, and audio.
Consider these statistics:
- By 2021, 54.8% of internet traffic generated by mobile
- Smartphone penetration rate: 66.6% worldwide
- By 2021, over 10 billion internet-enabled things were in use, with an expected rise to 25.4 billion by 2030
Don’t Ignore Voice Search
In 2013, Google released a new algorithm called “Hummingbird” to see if they could improve the quality of their search results.
This algorithm offered an improved voice function which means that users will be able to access information through voice search. There are predictions that by 2021, more than 50% of searches will be done by voice, making this a vital area for SEO success.
Social Media Is Changing
Many people now expect to find information via social media channels like Facebook, Instagram, LinkedIn, and TikTok.
Businesses really need to take into consideration the importance of social media. If you’re not utilizing these channels, then your SEO will suffer for it.
Learn more from SEO and read about Preparing Your Business for Success.