Email lists are a valuable asset for any business. They provide a direct line of communication with your customers and can be used to drive sales and grow your business. However, growing an email list can be challenging, especially if you’re just starting out.
Luckily, there are a few simple tips you can follow to help you grow your email list quickly and effectively.
The email growth mindset you need
The email growth mindset you need:
- In order to achieve success with email marketing, you need to have the right mindset.
- Having a growth mindset means that you’re always looking for ways to improve and grow your business.
- It’s important to be open to new ideas and willing to experiment with different strategies.
- With a growth mindset, you’ll be able to adapt and change as your business grows.
- Email marketing is an ever-changing landscape, so it’s important to stay up-to-date on the latest trends.
- Always be testing and measuring the results of your campaigns so that you can learn what works best for your business.
- Have patience and don’t expect overnight results – it takes time and effort to see real results from email marketing.
Eight key tactics to grow your email list
Now that I’ve got your attention on high-quality leads, let’s discuss tried-and-true strategies for expanding your email list.
1. Put your opt-ins in all the right places
If you’re looking to grow your email list, one key tactic is to put your opt-ins in all the right places.
That means having a prominently placed sign-up form on your website’s home page, as well as on your blog and all your other key pages.
It also means making use of pop-ups and exit-intent pop-ups to capture visitors’ attention at key points.
By putting your opt-ins in all the right places, you’ll be able to grow your email list much more quickly and effectively.
2. Attract high-quality website traffic
If you’re looking to grow your email list, one key tactic is to attract high-quality website traffic. By driving targeted traffic to your website, you can increase the chances that visitors will sign up for your email list.
There are a number of ways to attract high-quality website traffic. One method is to create compelling content that speaks to your target audience. This could include blog posts, infographics, ebooks, and more.
Another way to attract targeted traffic is through paid advertising. You can use Google AdWords or other paid advertising platforms to reach people who are already interested in what you have to offer.
Finally, you can also use social media to drive traffic to your website. By promoting your content on social media sites like Twitter and Facebook, you can reach a wider audience and generate more leads for your email list.
3. Create content upgrades
You’ve likely heard that content is king, but what you may not know is that content upgrades are key to growing your email list.
A content upgrade is a piece of additional, exclusive content that you offer to readers in exchange for their email address.
This could be a PDF, an infographic, a video, or even just a simple checklist or cheat sheet.
Offering a content upgrade is a great way to increase signups on your website or blog, as it provides value to the reader while also growing your list.
Not sure how to create a content upgrade? Here are some ideas:
If you have an existing article or blog post, add an exclusive bonus piece of content that people can access by signing up for your email list.
4. Host giveaways
A key tactic to grow your email list is by hosting giveaways. This is because people are more likely to sign up for your email list if they have the chance to win something. To host a successful giveaway, you need to make sure that you promote it well and that the prize is something that people will actually want to win. You also need to make sure that the entry process is simple and that everyone who enters has an equal chance of winning.
5. Use exit-intent pop-ups
Exit-intent pop-ups are a key tactic to grow your email list. By showing a pop-up when a visitor is about to leave your site, you can capture their attention and get them to sign up for your email list.
Exit-intent pop-ups are highly effective at growing your email list. In one study, ExitMonitor found that exit-intent pop-ups increased email signups by 400%.
If you’re looking to grow your email list, exit-intent pop-ups are a key tactic to use. By showing a pop-up when someone is about to leave your site, you can capture their attention and get them to sign up for your email list.
6. Never spam your list
Most people understand that spamming is bad. It’s a surefire way to lose subscribers and damage your reputation. But what many don’t realize is that even if you’re not deliberately spamming, you could still be harming your email list.
Many businesses make the mistake of sending too many emails, thinking that more is better. But if you’re bombarding your subscribers with multiple emails every day, they’re likely to get annoyed and unsubscribe. The key is to strike a balance – send enough emails to keep your list engaged, but not so many that they feel overwhelmed.
Another common mistake is sending irrelevant or uninteresting content. Again, this will only lead to people unsubscribing from your list.
7. Utilize a drip feed
Email list growth is essential to the success of any business with an online presence, and utilizing a drip feed is a key tactic to achieving this.
A drip feed is when new subscribers receive a sequence of automated emails over time, rather than all at once. This allows you to gradually introduce them to your brand and build trust.
Drip feeding also allows you to segment your list and send more targeted content, which can lead to better engagement and conversions.
Overall, using a drip feed is an effective way to grow your email list and keep subscribers engaged. So if you’re not already using this tactic, now is the time to start!
8. Segment your list
If you’re looking to grow your email list, one key tactic is to segment that list. By segmenting your list, you can send more targeted and relevant emails to your subscribers, which can lead to higher engagement rates. Here’s how to segment your list:
- First, take a look at the different types of subscribers you have on your list. Are they all potential customers? Or are there other groups, like prospects or leads?
- Next, decide what criteria you want to use to segment your list. This could be based on demographics like location or age, or it could be based on behavior like what type of emails they open or click on.
- Finally, once you’ve decided on your criteria, it’s time to start segmenting your list!