Good SEO practice is one of the best ways that you can promote your business and grow your business’s online presence. That being said, there are a lot of mistakes that businesses make in pursuing their SEO goals. This article will look into more detail about what these mistakes are and why you should avoid them at all costs.
What is SEO?
SEO stands for search engine optimization, and it means that when a prospective consumer searches for something that pertains to your business’s industry, your business shows up at the top of Google. For example, if you were an insurance company and someone were to google insurance companies near me, if you were proficient with SEO, your organization would show up first.
Common SEO Mistakes
Some of the common mistakes that businesses make when pushing SEO include:
1. Not Setting Clear SEO Goals
You should start by setting yourself and your business clear goals that you want to achieve with your SEO. Are you hoping to generate more organic traffic? Get more leads? Or improve the number of sales that you get? If you clearly set out what you want to achieve, then it means that if things aren’t going to plan, you can alter your strategy in order to make it work. For instance, if you are hoping to make sales but find that only 1% of new visitors are actually converting, then you will need to alter the kind of content that you’re making.
2. Overlooking Mobile Traffic
A large number of consumers use their mobile phones to purchase items or research items that they are considering buying. As such, if you are not creating content that is mobile-friendly, or you don’t use a mobile search as part of your SEO strategy, you might be leaving a lot of money on the table.
In order to prepare your site so that it can accommodate mobile devices, you will need to ensure that it is very responsive and able to load in a short space of time. People who are browsing on their phones will expect sites to load in under three seconds. You definitely shouldn’t ignore optimizing for mobile users because you will increase your traffic and sales as a result.
3. Keyword Stuffing
Understanding Google’s algorithm can be difficult, but one thing that is certain is the fact that Google values quality over quantity. A lot of businesses will fill their content with keywords in order to rank highly, and while this may seem like a good idea, the content appears disingenuous and does not add any value to the customer reading.
If Google comes across content like this, it will ensure that it does not rank highly (and may make it so that it doesn’t rank at all). This highlights how important it is to make sure that when you are creating content, you are creating content that will genuinely add value to the potential client reading it.