YouTube and TikTok are still among the most popular social media platforms. Why? Despite the fact that they serve different demographics, they all have one thing in common: video. Indeed, video is the foundation of their success.
Video uploads increased by 80% year over year in 2020, according to HubSpot. People like this medium because it is very dynamic. If you scroll through any social media feed, you’ll notice that videos stand out among all the other static content. Furthermore, your video memory is unlikely to fade quickly. Consumers remember only about a tenth of what they hear three days later, but 65 percent of what they hear and see.
If your company isn’t already using video to raise brand awareness, you’re missing out on a golden opportunity to connect with customers at the right time. Users of social media, particularly Millennials and Generation Z, are interested in following brands and influencers who produce interesting content, and people who watch videos are 64 percent more likely to buy. You could attract a lot more customers to your product or service by simply investing in social video.
4 Ways to Make Social Videos That Work
Why aren’t all startups producing videos on a regular basis, given the benefits? Many people, in fact, overthink the procedure. They may believe the market is saturated, that what they sell won’t “translate” to video, or that they can’t figure out what they want to say. It’s easy to get caught up in perfectionism and feel overwhelmed. Just remember that no video is flawless. Video production, like all content creation, is an iterative process. You try something, analyze the results, and refine the next one. This is how you figure out what works.
Are you ready to start using social videos to promote your business? As you begin your journey, keep these four tips in mind:
1. Make a video. Any video
You have to start somewhere, so don’t let hesitation get in the way. Instead, jump right in and begin filming. It makes no difference if your video is ever seen by anyone else. You’ll gain a lot of experience and learn how to make video content. Remember that a moving object tends to stay moving. Get your momentum going and use the energy it generates to keep going.
2. Examine the content of your competitors
In terms of your competitors, you’re probably already doing some type of social listening, so look at their content and videos to see what’s being said. Find out what’s missing first and foremost. This enables you to fill in the gaps with niche content that customers may not be able to find elsewhere. The more specific your target audiences are, the more appealing you will appear.
3. Create an intriguing hook
You have about 8 seconds to capture people’s attention after they click on your video. Video is, without a doubt, naturally engaging. However, consumers’ attention spans are shortening, and there is an abundance of content available. They’ll stop watching if there’s no reason to. Spend time considering what people want to see in order to create the best hook for your social video.
4. Go with the flow
You’ve probably noticed that the success of social media sites is often determined by trends. Unfortunately, fashion trends come and go quickly. When it comes to capitalising on a trend, speed is crucial. The longer it takes you to create and publish your content, the more likely the trend will fade away. It’s fine if you don’t exactly follow the trend; the important thing is to jump on board before it fades away.
Videography isn’t just for Hollywood directors and social media influencers. It’s a cost-effective way to generate interest in your company. To open up a world of possibilities for your company, all you need is a smartphone and an idea.
Learn more from business and read How To Build Your Brand Through Trusted, Transparent Relationships.