When asked which marketing strategy they believe brings them the most success, many business owners will say digital signage. Despite the fact that it has been available for many years, business owners continue to underutilize digital signage.
It’s surprising because digital signage is one of the most effective marketing tools at our disposal. Digital signage benefits businesses by:
- Increase brand awareness. One of the most important aspects of marketing is brand awareness. Visix reports that digital signage is 47.7 percent effective at increasing brand awareness.
- Increase your customer base. Online, digital messages reach more people than videos.
- Draw more attention to yourself. Digital marketing content, without a doubt, attracts more attention than static messages.
- Create and deliver messages that are memorable. Messages from digital marketing are remembered up to 75% of the time. Static, one-dimensional messages, on the other hand, are rarely remembered in detail. Although they are uncommon, digital billboards along highways have an extremely high recall rate.
These advantages can be obtained through other marketing strategies, but they are more effective with digital signage. There are, however, several advantages that are unique to digital messages:
- Begin the interaction. Digital signage, in the form of touch screen monitors, can be used to create interactions with customers. Getting a consumer to interact increases the likelihood of conversion significantly.
- Wait times should be reduced. Digital signage software is used by businesses to manage lines, queues, and waiting rooms. Self-service kiosks, for example, assign people numbers and print tickets while displaying advertisements or other messages to those who are waiting.
- At key moments, pique your interest. When it comes to marketing messages, timing is everything. Direct mail marketing, for example, captures attention when people are at home and examining their incoming mail.
Direct mail is effective, but digital signage can do something that no other marketing message can: it can capture a person’s attention when he or she is in the store and about to make a purchase. A screen strategically placed near certain products, for example, can be used to influence a purchase at the exact moment the consumer is deliberating over a purchase decision.
You can be creative with your messaging, visuals, audio, and interactive applications when using digital signage. This is not possible with traditional marketing materials.
The market for digital signage is expanding
Every year, more businesses join the digital signage bandwagon. It is not a passing fad or trend; rather, it is a long-term, sustainable marketing strategy.
Almost every industry uses digital signage, including retail, health care, corporate, transportation, education, banking, and hospitality. According to Grandview Research, the digital signage market was worth $5 billion in 2020 and is expected to grow at a 6% annual rate until 2028.
A well-rounded digital marketing strategy is used by successful businesses
There are numerous components to digital marketing, including:
- Marketing through content. Having your content published on other websites is part of SEO, but it’s also a great way to generate traffic and leads.
- Optimization for search engines (SEO). If you want your website to rank in search engines for searches related to your business and industry, SEO is required.
- PPC (pay-per-click) marketing. Because you can target specific demographics and get immediate clicks and/or conversions, PPC ads are the most direct form of digital marketing.
- Remarketing/retargeting. Remarketing is the practice of only showing PPC ads to people who have previously interacted with your ads.
- Advertising on display. Display advertising, a type of PPC ad, places your ads on other people’s websites.
- Partnerships. Building alliances with other businesses is essential for establishing your brand’s reputation and gaining support.
- Marketing through affiliates. Using affiliates to sell your products or services is an excellent way to increase sales without doing any extra work.
- Marketing via email. Every industry necessitates the use of email lists. You must collect email addresses in order to market your products or services to the most qualified prospects.
- Vlogging. Having a YouTube channel (or posting videos on another platform) is an excellent way to reach out to people and educate them in a way that contributes to the reputation of your brand.
All of these elements are important for achieving results. None, however, are as effective as the marketing strategies that can be implemented with digital signage.
Increase the effectiveness of your digital marketing strategy
Businesses will want to use every digital marketing strategy they can find starting in 2021. Traditional marketing is not extinct, but it is being supplanted by digital technologies.
All digital marketing strategies are expected to grow in value over the next few years, but few are expected to be as effective as digital signage. Whether you need to educate customers, influence purchases, or collect email addresses, digital signage can help.
Learn more from business and read Overlooked tools which can help your business expand.