Everyone is aware that quality content is the foundation of any marketing effort. Whatever the medium, it must be of a high standard, compelling, and useful to those who interact with it. In addition to being expensive, that content can be difficult to find. Fortunately, there is a way to reuse your best content, and it is called content syndication.
Below, we examine how content syndication campaigns function and how they can be advantageous for all parties involved using insights from the Headley Media team.
High quality content can be reused perfectly through content syndication. A written blog post, a video, an infographic, or another imaginative format can all be used for the content.
The original author or poster of that content then makes it available, usually without charge, to a third-party website, which posts it along with a backlink to the original author’s website. It’s a win-win situation because the original author gains a backlink and an increase in their own organic traffic and authority while the third-party site receives free, high-quality content.
Syndicating content is nothing new
Although content syndication may be relatively new for online content publishers, it has long been standard practice in traditional print media.
Larger newspapers and magazines have been printing articles and stories from other magazines, frequently from other nations, for decades. The (often smaller) publication gets its work published on the other side of the globe without losing out on its readership base, which is advantageous to both parties.
How to properly execute
When done correctly, content syndication is incredibly powerful. Here are some essential pointers for maximizing a syndication campaign’s effectiveness:
Pick the appropriate alliances
Selecting the right partners is essential for a content syndication campaign to succeed. You want a website that attracts visitors who are likely to be interested in the content that your site posts and who have an audience similar to your own.
Additionally, you want that site to have a good ranking because your efforts will be in vain if no one reads the articles. Finding the right partners can result in successful, lasting relationships that are advantageous to both parties for many years to come.
Take a long view
While it may be tempting to contact websites at random, it’s crucial that your campaign be guided by a strategy. Check to see if you have enough material, to begin with before sharing with partners.
After that, decide what kind of traffic you want to direct to your website and find partners who fit the necessary criteria. You are prepared when you consider the best way to contact them, possibly using a template that you customize for each.
Conclusion: Think about syndicating
Sharing only the first few minutes of articles or videos can be a good way to syndicate content. By doing this, there is a chance that more people will visit your website.
Not all content will benefit from this, but it’s still important to consider your niche and the potential industry partners when choosing how to share your content.