Do you know why TikTok is so popular? What differentiates it from other social media apps? Here are some answers.
TikTok is among the top social media apps, with one billion active users per year.
Do you know why TikTok is so popular?
Neilsen’s research tries to explain why.
TikTok commissioned the study, which analyses data from over-check repliers who were asked questions about the point’s content.
The study’s goal is to discover what people value about TikTok. The results provide insight into why it has come to an artistic miracle.
Let’s look at the numbers and try to figure out why a billion people use TikTok every month.
TikTok Is Trusted, According to Users
People on TikTok feel like they can be themselves, which may contribute to its fashionability.
The study discovers:
- On TikTok, 64% of people say they can be their true characters.
- 56 percent of TikTok users say they can post videos they wouldn’t normally post.
- On TikTok, 53% of people say they trust others to be their true characters.
Repliers described TikTok content as authentic, genuine, undressed, and trendsetting when asked how they perceive It.
These sentiments extend to TikTok advertisements as well. TikTok advertising is seen as genuine, one-of-a-kind, and entertaining.
People claim that TikTok makes them happy
According to the study, TikTok content brings joy, and who doesn’t need more of that in their lives?
A typical of 31% of TikTok users listed “lifting my spirits” as one of the top three reasons for returning to the TikTok platform time and time again.
In comparison, Facebook has been making captions that have negative effects on internal health.
TikTok Is Unique And Different
While they may see the same content shared on Instagram, Facebook, and Twitter, TikTok stands out as a place to discover commodity new.
The study discovers:
- 79 percent of people think TikTok content is unique or different.
- 68 percent of TikTok users believe that advertising content on TikTok is distinct from that on any other platform.
- Sixty percent of people worldwide (excluding the United States) say they follow brands on TikTok.
- 52 percent of people say they use the platform to search for products or shop.
- Through the TikTok platform, 85 percent of people discover new content that they enjoy.
TikTok Is A Community
TikTok’s people have a strong sense of community, which is one of its greatest assets.
This is demonstrated by the viral challenges in which people participate.
The ability to test and improve on other people’s content also aids in the formation of stronger bonds.
The study discovers:
- When it comes to TikTok, 59 percent of users report feeling a sense of community.
- TikTok, according to 77% of users, is a place where people can freely express themselves.
- 84 percent of TikTok users report finding content to which they can relate.
- TikTok is a platform that 70% of people would recommend to others.
- 77 percent of people say they read the comments on TikTok posts and videos.
In short, TikTok users are at ease on the platform and eager to interact with one another.
The theme of positivity runs throughout this data. People enjoy their time on TikTok because they are pleased with the unique content they discover and feel safe expressing themselves through their content.
All of this explains why TikTok is so popular.
People on TikTok are more positive about content from businesses and brands than on other platforms.
This suggests that businesses are approaching TikTok in a completely different way.
See TikTok marketing for more information.
- TikTok for B2B Marketing: Who’s Doing It Right?
- 8 TikTok Power Benefits & Features for Digital Marketers
- Why Marketers Shouldn’t Underestimate TikTok’s Value
Source: TikTok