You are probably aware that quality links are an important factor in Google ranking. Why? Links are important to Google’s mechanisms and algorithms, which is why SEO experts use link-building techniques to improve the ranking of a website and its pages.
Notably, the quality of links has a direct impact on the speed with which pages are indexed. It is just as important for SEO as choosing the right keywords, anchors, and other technical and on-page factors.
Dive in to learn how to organize a backlink campaign and what factors to consider when requesting a backlink from another site via outreach.
Why is Link Building Important?
Quality link building allows you to give your pages weight and juice. The fundamental principle is straightforward. Other sites will link to your content or web page if it is valuable. The more well-known they are, the more link juice your page will receive, implying that your website can be of assistance to Google users.
As a result, a significant number of backlinks from high-quality websites can help you rank higher. It leads to the specific benefits of link building, such as brand development and possible referral traffic increase, creating an opportunity for relationship building and sales improvement.
As a result, outreach link-building strategies are widely used by SEO teams and can produce effective results in terms of improving website ranking.
What exactly is Outreach Link Building?
SEO professionals can obtain backlinks in a variety of ways. Nonetheless, one of the most common methods is outreach. Importantly, SEO outreach strategy is concerned with finding partners and developing relationships with them to build high-quality links. If you’re writing an article, you’ll need statistics, research, and evidence from other sources. Outreach allows for collaboration with data sources or serving as a resource for others.
How to Construct High-Quality Links
It allows experts to access and collaborate with multiple websites at the same time. However, implementing an outreach link-building strategy for SEO is not a simple task. It necessitates the discovery of appropriate websites, effective communication, and the creation of content. The steps below will allow you to get it right from the start:
Make a list of potential websites
Choosing the best sites for a backlink campaign may be the most important stage from a strategic standpoint. Backlinks from high-quality websites are essential for building reference mass, which has a direct impact on keyword rankings in search engine results pages. As a result, it would be advantageous if you created a pool of target websites with sufficient authority to provide you with more juice. Notably, approximately 36% of In this regard, you can use a variety of methods to select the best ones:
- studying competitors backlinks using Ahrefs or other link building tools for SEO
- applying as a guest author to the media covering your niche
- finding the websites that write about your industry
Yet, quality link building requires outreach specialists to consider the factors that make a donor credible. They refer to the:
- domain age
- page speed
- accessibility of pages
- technical SEO buildup
- links profile
The data presented (business data that is relevant to the project, product, or website). It is critical that the pool only contains good websites with no outreach links to gambling or other inappropriate websites. Obtaining a backlink to your B2B product from a website specializing in beaver breeding, for example, is a bad idea. As a result, some resorts offer link-building services. However, it is preferable to look for relevant websites and use various SEO link-building tools that allow you to see the link profile and SEO buildup for yourself.
Investigate their requirements
Every website has unique requirements that you can use in your backlink campaign. They usually refer to both content and links. Websites such as Content Marketing Institute and Hackernoon are looking for new insights and tips that will be of interest to their readers. At the same time, product websites may require guides or high-quality links.
It provides you with an opportunity for collaboration. When building links, consider what target websites require and how your content or link can assist.
For example, you may notice that a particular website has recently launched a new category with content related to file management. It is an opportunity for you to write an article with optimized content that covers specific keywords.
There, you can include your own backlink as well as the backlinks of your partners. The specific website will gain useful content for its users, whereas your website will receive a dofollow or nofollow link. It’s a win-win situation for everyone.
Make contact to provide value
The outreach link-building strategy entails contacting unknown website owners or editors. To do it correctly, you must obtain their email address or contact them via social media. Importantly, the emails of the editors can be found on the website in the “About Us,” “Contact Us,” or “Write for Us” sections.
However, it is preferable to target a specific person in charge of editorial content who understands the true value of a high-quality link-building partnership. If you contact platforms via general email or approach the support team with the offer of outreach links, your response rate will be below.
So, yes, outreach is not always easy, as it necessitates searching each website for an email address. As a result, you can use software to extract emails in bulk. For example, you can use the following email finder with the specific Chrome extension: Fileproinfo. You can use it to extract emails containing the names of editors or website managers.
Once you have their email address, create a personalized message that provides value and integrates your solution. If you mention previous articles that have a high keyword ranking, you are more likely to get the recipient’s attention.
Create content
Any “How to Get Backlinks Guide” will tell you that you must create high-quality content. That is correct. One of the factors influencing page ranking is valuable and insightful content. As a result, when you contact the website owner or editor, choose a topic about which you would be able to write, thus contributing to the coverage of the issues on the website.
To begin, the new content should be unique and should not be a repeat of what is already in the existing articles. Why? This will result in keyword cannibalization and deprivation of positions on the donor’s existing pages. Second, quality content is determined by a variety of factors, such as the presence of necessary keywords for higher ranking or the absence of plagiarism.
How to Create Links for a New Website
As you can see, building links can be difficult, and it can be even more difficult for a new website. The main reason for this is that Google may perceive or even sanction a rapid increase in backlinks from domains. Primary donors for outreach links necessitate a thorough examination and the establishment of a pool of target websites. It will allow you to gradually build an organic and high-quality profile.
Furthermore, many things are dependent on SEO link-building techniques, and how you position yourself as donors may fail to trust you or dislike the technical SEO condition of your website. As a result, it would be beneficial if you first concentrate on your website and the appearance of your team, demonstrating your authority and expertise. Notably, it can be used to create backlinks for your website. Check out the following link-building outreach tips:
Create a credible image (authority and social media presence)
In most cases, your links profile will serve you well. When you start a new website, however, you have no links and must start from scratch. That somewhere could be blogs, social media, or website content.
Make a convincing profile on social media or popular blog platforms before contacting a website as part of your backlink campaign. It is necessary to demonstrate your expertise and obtain outreach links by appealing to authority. For example, in your outreach email, you can include links to your social media accounts.
Notably, putting together a portfolio before approaching a donor is a good idea. Why? It demonstrates your ability to create high-quality content while also meeting the needs of the blog you’re targeting.
Be distinct from standard PBN or WordPress websites
Consider optimizing your website in terms of technical SEO at the same time. Attempt to eliminate all errors, add the required metadata description, optimize URL structure, and remove duplicated content.
Next, consider improving your landing page and “About Us” page, as these are the public face of your product or website. Furthermore, including links to social media can help boost your credibility. After you’ve had your website checked and improved its rating, you can contact other platforms to build links.
Create content to supplement your efforts
Finally, another piece of advice is to create content that demonstrates your worth and expertise. You can do it through your website’s blog. According to uSERP, around 13% of SEO experts choose content marketing for link building, making it the most widely used technique. Simultaneously, there are blogging platforms such as Medium where you can share your content and gain exposure.
If you publish content on your website that is useful to users, try to optimize it for SEO. Typically, such optimization results in increased traffic to your site. Importantly, potential partners are likely to consider them when deciding whether or not to work with you.
Furthermore, you can use a link builder tool to identify appropriate anchors or topics to include. When obtaining outreach links as part of a quality link-building strategy, look to your existing articles and consider which parts can add value to the site.
Finally, if you create quality evergreen content or provide data, your chances of obtaining the organic links that SEO requires will be increased. In this regard, you can work with journalists or writers on platforms such as HARO to conduct research or conduct interviews. It’s the kind of content that other websites might want to link to.
Final Thoughts
Long-term collaboration between partners results in an effective SEO outreach strategy. The outreach links you receive are more useful for link building. Such an assumption stems from the notion that you place organic links fairly so that you are not afraid of Google sanctions for shady strategies referred to as black hat SEO.
In this regard, keep the principle of reciprocity in mind when implementing the SEO backlinks strategy: if you receive outreach links from other donors, try to return the favor by mentioning them in your subsequent posts.
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