Measuring the success of your SEO strategies is trickier than you think. You may have created the best content, established the highest quality links, and optimized the website for Technical SEO.
However, when it comes to presenting the SEO Report to your client, how will you demonstrate that you are on the right track?
A proper understanding of SEO, like most things digital, can only be developed by looking at metrics and data.
Obtaining information and evaluating your performance based on data can help you determine whether you will receive your SEO’s next month retainer or not!
In this article, we speak with Fileproinfo top SEO experts. We ask them to provide a list of the most important SEO KPIs you should be tracking for success.
The following is a list of the five most important SEO KPIs that you should be tracking.
1. Keyword Ranking
As a way of measuring success, the majority of top SEOs and agencies track ranking keywords. This will be one of the most obvious outcomes of your SEO strategy. The higher you rank for your targeted keywords, the better your SEO performance will be. SEO tools such as AHREFS can assist you in determining the number of keywords that rank for your brand.
2. Organic Sessions
Google Analytics can assist you in determining the length, duration, and other important data associated with organic sessions. This defines the amount of time the user spends on your website after arriving, the type of engagement they have, and when they leave. Again, a higher organic session means more traffic and engagement with your website- a win for SEO!
3. Rate of Bounce
A high bounce rate is the one thing SEOs despise more than Google’s frequent updates. This is the process by which a user visits your website but then clicks the back button. Poor loading speed, bad website design, or thin content could all be the culprits. At all costs, SEOs should prioritize low bounce rates. The lower the bounce rate, the better the SEO will perform.
4. Focused Traffic
Increased traffic is one of the most important KPIs to monitor. Indeed, for many agencies, this is the most important KPI for demonstrating the success of your SEO strategy. However, you must consider not only the numbers but also the audience profile and the source of your traffic. Breaking this down will reveal important information.
5. Indexing Speed (Indexed Pages)
Google’s crawl rates have recently come under scrutiny. People have been complaining about the slowness of indexing. Google, on the other hand, prioritizes crawling on sites that are more active and higher up the authority ladder. If your indexing speed has increased, it indicates that your site is becoming more popular in the eyes of Google’s algorithm. Once again, a big win for your SEO strategy.
Why is it important to maintain realistic SEO KPIs?
Let’s be honest. You can’t expect to start generating sales for an eCommerce brand that’s barely seven days old!
That is not possible. This must be communicated to the brand’s owners. In any case, the goal of SEO is not to produce instant results. In fact, it is unable to do so.
SEO is a long-term, all-encompassing digital marketing strategy that aims to
- In the digital market, increase a brand’s credibility, trust, and loyalty.
- Make the brand’s offerings more well-known (products or services).
- Drive traffic to a brand’s website from digital platforms.
- Establish the brand as an authority in its field.
- Produce qualified leads, sales, and revenue for the brand.
As you can see, sales can only be generated once the brand has established itself. All of the above mentioned goals can be met with a well-planned SEO strategy.
Checking, measuring, and paying attention to your SEO KPIs is beneficial not only for reporting but also for determining how the strategy is performing. Before you present it to the client, your internal team can benefit from reviewing the KPIs and determining whether or not you are on the right track. If you have any additional questions, please leave them in the comments section below.